Building a world where everyone is in the right Mood


This is Mood.

Mood is a multi-brand, which is based on duplicating the Mood brand in new industries, with a focus on scalable business models and high-potential markets. We’re a privately held corporation, creating sustainable business models for the needs of today and the trends of tomorrow. We launch new and sustainable innovations and concepts, to inspire future generations to do the same.

Our management focuses on our customers’ needs in their specific sector, to increase the value of their company as well as products and/or services.

Our Vision.

Everything created within Mood World is not only scalable but sustainable. A world where everyone is in a good mood. A world to proudly leave behind for our kids to continue to develop, as it has developed them.

“Building a world where everyone is in the right Mood.”

The Why - For Our Kids.

Our driving force is creating opportunities for our kids. Fostering ambition, creating security, eliminating worries for basic human needs, and teaching them to pay it forward – for the next generation.

Making the next generation better than the one before. Forever.

Our Philosophy.

Just because the future is for those who take action it doesn’t mean foolhardiness is encouraged. No progress is made without risk, but no risk is worth taking without calculation. Mood does the homework, but won’t be stuck in analysis paralysis. Mood shows that every big step has an equally big ulterior motive, and breaking new ground requires both self-confidence and knowledge.

We champion a mindset where business decisions consider the long-term impact. That’s why we always examine and develop the positive results that we make for our customers, communities, and environment.

A lot of people can speak well of themselves. Even more people have opinions about others. Few can make others find confidence.

Mood World is built to be the best at elevating its customers and management.


To achieve our why, sustainability will always have a large emphasis. When a new Mood brand is created, sustainability is required to be a large and present part both internally and externally.

The Mood sustainability agenda has always been driven by the moral imperative, to play a role in transforming our markets for the better, and our commitment to drive the supply of and demand for a more sustainable future.

By embracing sustainable strategies and best practices, we’re committed to creating more climate-conscious processes.

Of course, we know this isn’t a quick fix created by switching to paper straws or speaking about it once a year. We will adjust continuously and create advances in all Mood World industries that will enable companies to choose more sustainable solutions.

Our DNA.

There are no methods that cannot be improved, and there are no methods that cannot be reapplied. Innovation is just a proven method in a new place, they say. But it requires thinking, applied in new places.

Mood World applies proven methods in new places, and can sometimes sound revolutionary. But we don’t see the reason behind secrecy and keeping everything under wraps, so we share our teaching regularly. Because copycats can only catch up, not keep up.

The 2113 rule.

Rome wasn’t built in a day, and a world won’t be built overnight. Our vision is as ambitious as it is long-term: a century-long vision with goals to guide our way. Both as organizations and as individuals.

While building something exceptional takes time, patience without action is lethargy. That’s why the century plan contains shorter plans, with spaces to react and calibrate our course. Whether that may be a quarter, a year, or a decade, it will always have the century plan as a north star.

With the 2113 rule, we are building a long-term company where we will continuously improve, develop and revolutionize. A company that will nurture and develop the next generation and their goals.

It will also create a company that can be handed down to the next generation, the one that the company was made to benefit. Mood is for this generation, the next generation, and every generation thereafter.


Ambition can only be as strong as the values they're built upon



Every big founder built it all on thinking big. This mindset is championed and expected of every person at Mood World.

Achieving what’s considered impossible requires a big dream – and the ambition to support it.



If you never make mistakes you’re either playing it safe, disregarding the impact of your surroundings, or both.

We stand up for what we believe, and dare to challenge ourselves and our customers, to keep everyone moving from big words to great actions.



We are building a culture that fosters teamwork, honesty, humility and nurturing an entrepreneurial mindset.

Through our differences, we create the conditions for diversity and creativity that strengthens the final product. This is what drives us, and why we succeed.



Meeting Mood Management, or coming into contact with one of our brands, should be energizing and never a draining ordeal.

Those we meet and those who meet us should always get more than they give, in order to build the future we need – together.



We love finding simple solutions to complex challenges, disassembling problems, and destroying bloat.Simplicity colours everything we do, from the way we speak to the work we do.

We don’t add until we run out of space – we reduce until all the bells and whistles stop hiding the core solution.



Building something for yourself will seldom serve a greater purpose, and doesn’t turn the screws hard enough when it comes to delivering a quality product.

We know the value we create for our customers is the only path to long-term success. That’s why we do everything possible to get into the mind of a customer and deliver something made for them instead of ourselves.

Our founder
has the stage:

My whole life is about creating a new world. There are both days that are fantastic and days with great challenges. The dynamic between them makes me live every day, and I value all sides of this journey.

I love all aspects of running a multi-brand. You never know what will happen, processes change faster than ever, and synergies arise all the time. For someone who loves to learn new things, develop the existing and elevate a team, it is the perfect place to find a purpose.

Many have advised me to do one thing.

It didn’t suit me. There are too many industries that could benefit from each other. Too much that can be done. So many people to lift and develop.

So I created a world that provided the tools for everything, and to give others a platform to become exceptional in their own right. That world is the Mood World, and the Mood Management are its inhabitants.

Our management, our people, our legacy.

Creating new Mood employees is my driving force, and plays towards one of or biggest goal: to be recognized as the company with highest employee satisfaction in the world by 2050. A big goal, but some company will be the best that year – so why not one with the world’s biggest focus on well-being and development?

Our Management get the time and tools to develop in areas they love. What you love is easy to become good at, and with the right people around it becomes even easier. We don’t let in naysayers, energy thieves, reactionaries, and bullies. So that our management can create a world worth preserving together.

Are you ready to turn things around, and become part of Mood Management?

Get in touch with us, and if there is a match, you are welcome to our world.


Niklas Mattsson
Founder, Mood World


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